Using Google Analytics to Improve your Website

google analytics

Many web users are taking advantage of the free Google Analytics tool. But what is the hype all about? Well if you’re  a business owner, the tool can help with tracking the overall state of your website. It can even provide you with further detailed statistics that you can use to improve your website.

As much as Google Analytics can provide you with a vast amount of data regarding the performance of your website, some of you may feel overwhelmed especially if you are new to using this tool. Don’t make the same mistakes as others who gave up on this tool as Google can provide you with valuable information that can be used to improve your website. To help you use Google Analytics, we’ve provided some tips below.

Find out which content is most popular

To find out your most popular content in Google Analytics simply click on Behaviour, Site Content and All Pages. It will provide you with a data of each of your contents and tells you which content attracts more people. Now that you can see your most popular contents, it may be ideal to create a content similar to this to attract more traffic to your website. You can even highlight this content and make it easily accessible for your visitors.

Find out where your traffics are from

To find out where your traffics are coming from simply click on Acquisition, All Traffic and Channels. Here you’ll see the number of traffics coming from different channels including referral, direct, social, email, organic search and others. This is useful for finding out which channel you need to improve on to increase your traffic.

Find out what devices people are using to visit your website

You can find out which devices people are using by clicking on Audience, Mobile and Overview. Google recently launched the ‘Mobilegeddon’ which introduces how your mobile-friendly website can increase your search rankings on mobiles. So with the Mobilegeddon in place, it’s important to find out where your visitors are coming from. Let say that half of your visitors are using their mobiles to surf your website then you are more likely to decide on adopting a responsive design for your website.