How Accelerated Mobile Pages (AMP) Affects SEO

For some of you who may not have a clue what AMP is, it stands for ‘Accelerated Mobile Pages’. What is it for? Well, Google created AMP as an open source that manifests a publisher’s dream goal which is to have their optimised content published everywhere in the search mobile engine, all in one go.

The AMP also uses the technical coding of your website to ehance the loading speed. One of the reason why it can provide fast loading pages is due to not connecting to the publisher’s server.


Not only does AMP rank your contents but it’s a proven fact that all AMP enabled websites loads four times faster than those that aren’t AMP enabled. Furthermore, the loading page is also much faster than normal. It also provides a better experience for mobile users. Due to a fast loading page, users are more likely to stay and visit your website.

How Google uses AMP

All websites that are AMP are featured in Google’s top slideshow which is known as the ‘Carousel’. It can be found on the top section of Google under the heading ‘Top stories’. So instead of visitors scrolling down through the Google page, all they have to do is to swipe the carousel for more news.

How AMP affects SEO

Optimizing your website takes patience and effort especially if you want to be in the first page. However with AMP, your article is already right on the top of the page so there’s less effort for optimizing. Once your website is on the carousel, you are more likely to get more clicks and an increase in your brand awareness at the same time.

AMP can improve your ad performance due to your ad will be seen more. A faster load page means your ads will loads faster as well. AMP does not allow JavaScript therefore your ads will be unblocked and will have more visibility.