why you need seo company

Why You Still Need An SEO Company In 2017


It has been speculated in the last few years (and in fact, for even longer) that search engine optimisation (SEO) as a service industry is on the verge of being killed off. The logic behind this assumption is based on the fact that search engines are becoming too sophisticated to be fooled by simple tricks and techniques, so websites can’t rank higher on organic results pages just because they’re following the advice of their SEO company.

However, this is actually not the case. In reality, all that has happened over those last few years is the focus of search engines, and therefore that of SEO providers, has changed. Meta data, website statistics and other quantitative information which used to be extremely highly weighted in Google’s algorithm are no longer very relevant. Instead, new priorities have been introduced which focus much more on the qualitative aspects of website structure, design and content.

For this reason, we would argue that SEO services still have a lot to offer for businesses in 2017. Even for those people who think they have mastered optimisation for search engines over the years, you need to remember that things are always changing. Only a professional SEO consultancy firm can actually keep you fully up to date with the latest trends and let you know which old-fashioned approaches you need to drop, while you’re busy managing other aspects of your business.

What techniques are now out of date?

Originally, the first SEO companies used relatively simple methods to get websites ranked higher on search engines. These methods were not widely known, but they worked in almost all cases for that reason, since search engines were nowhere near as sophisticated as they are today and their algorithms were relatively easy to figure out.

After a few years, many techniques that originally worked in a website’s favour started to be classed as “black hat” techniques because they allowed those sites to trick their way to the top. Google and its peers recognised that they needed to prioritise quality results in order to maintain their long term success, so they started to gradually penalise techniques. Some of these simply have no effect on your SEO but make your site worse for users. Techniques you need to abandon include the following…

Lists or blocks of keywords with no additional content

  • Excessive links on internal pages
  • External links from low-quality or spam sites
  • Copying and pasting duplicate text from other sources
  • Hidden keywords or other text on your website
  • Exchanging meaningless links with other sites
  • Sacrificing design or content for rankings

A great website is vital

If you want to increase your online sales in 2017 and beyond, the overall quality of your website is extremely important. The basics of early-2000s SEO will not be enough to get your site ranked or to get more people engaging with your brand online. It’s important that you understand your customers’ journeys, how they interact with your brand and what factors can set you apart from your competition.

An SEO company today will not just be focused on positions and metrics like they might have ten years ago. An increased emphasis in the industry has gradually been placed on actual business success, because this is what you really need to be chasing. You can expect your service not just to focus on technical aspects, but conversion strategy too. Everything is connected to your optimisation because you need to create a seamless journey for your customer every time.

Is content still king?

We have been hearing the phrase “content is king” for well over half a decade in the SEO industry. Early adopters of this approach found themselves more successful than their peers who were still using outdated SEO techniques like the ones listed above.

The simple phrase itself, however, does not explain how to go about implementing a successful content strategy. It certainly doesn’t provide a shortcut that saves you from needing an SEO company. Content that works for your users is not something you can throw together in a few minutes for the sake of SEO, it has to genuinely work.

Google is looking for valuable content and trying to work out how your content relates to people searching for a given keyword, and that’s not just about how many times the exact keyword appears in the text (although this still matters). Search engines are looking for content that matches at least most of the following criteria:

  • Structured logically
  • Easy to understandable
  • Formatted appropriately
  • Headers used correctly
  • Graphics and video embedded
  • Relevant internal or external links
  • Helpful and actionable
  • Relevant to keywords
  • Relevant to the rest of the site
  • Recently added

Most of these factors will directly contribute to the chances of people taking a genuine interest in your content and spending longer on your website. This is how Google is able to judge the more subtle, qualitative aspects of your content. For that reason, any SEO company worth your time will be willing and able to guide you through the basics of getting your content up to the required standard. They should also offer optimised writing services to help anyone with limited time or knowledge to write good quality content.

What else can my SEO company do?

Of course, the exact services offered by any individual SEO provider will vary significantly. Budget providers typically provide a simpler service, perhaps based more on consultancy and making recommendations rather than spending the time doing the work. At the higher end of the market, it’s more likely that you would be paying for SEO technicians to complete all the necessary work on your website to make sure it’s all up to the necessary standard.

A few of the services you might expect from a typical SEO company include the following:

  • Keyword research and strategy
  • Competitor analysis
  • Technical analysis of your website
  • Optimisation of titles, tags and so on
  • Content development and placing keywords
  • Google Local search optimisation
  • Position tracking on your chosen search engines
  • Help and advice about more ways to gain traffic

Your chosen provider should be able to offer a service that suits you, as long as you have the budget for it. In the end most businesses find that the investment is worthwhile, and we expect that this trend will continue as long as businesses on both sides of the market continue to adapt to changing conditions and trends.

How to write good content for SEO

Content, Cube, Text

The first and most important part of SEO is having a quality content. Because getting the content correctly will set you the base of supporting all your SEO efforts. Hence why it’s the reason behind the saying ‘content is king’. Let’s take a look at the following fundamental factors that will help with creating the perfect content.

Quality content

When it comes to quality content, ask yourself, are you providing an engaging content that will keep your visitors wanting more? Or are you just providing the same old content that you can find anywhere? If the answer is yes, then you are on the right track. If it’s a no, don’t worry! When writing your content all you have to do is check that it contains the following elements: useful, unique and exciting.

Keyword search

After you got the right content, it’s time to find the right keywords to add with your content. What I mean by keywords are the words that many online users would type in on a search engine. There are plenty of website online that can help you find the keywords for your topic of content.

Vertical search

Google will not always look at the topic of your content. It can shift its focus on other aspects such as vertical results. The vertical simply means videos, images or news. So if you add in some of these vertical elements in your content, then you are likely to get Google’s attention.

Fresh contents

Fresh is just another term we used for new contents. Why pick a new content? Well, Google loves fresh contents! Googles performs a “query deserved freshness” (QDF) all the time. QDF means if there is a new content out then they are likely to put those type of contents higher in the ranking. However, Google will only put up the fresh new contents while it’s still popular at the time. Therefore after the freshness has gone down, so will your ranking.

10 Simple Tweaks to Make a SEO Better

social-media1. Social Media

A lot of search engines are gradually incorporating social media pages into searches. It is therefore a good idea to make sure your social media page has great content to increase your followers and improve your visibility in search engines.

2. Mobile Friendly Websites

It is estimated that 4 out of 5 people who utilize the internet own smart phones. This means that majority of the people browse the internet through their mobile devices. It is therefore a good idea to ensure your website is mobile friendly so that your target audience can have access anywhere anytime.

3. Add Voice Search

With the voice search feature on so many types of phones today, many businesses are incorporating this feature into their websites. This allows people to access services and carry our searches when multitasking. It also gives you an upper hand against your competition.

4. Mobile Apps

If you do not have a mobile app for your business, it is time you got one. According to research, most people prefer mobile apps to websites. It is therefore a great idea to create an app that allows majority of the people to have access to your business services at any time. This will also give you visibility of mobile apps advantage on Google search which helps you improve SEO.

5. Local SEO

The other way to improve your SEO is by using local SEO. This is where you indicate where your business is located and a geographical description of your location. This way, when people search using specific town names or locations, your business is ranked even higher.

6. Create Great Content

One of the easiest ways to boost your SEO ranking is to ensure that you have great content on your website. This will boost traffic to your website and it will definitely play an important role in boosting your rankings.

7. Personal Hosting and Domain

It is very important to consider getting your own domain and hosting when looking to improve your SEO. This is because Google looks for serious website owners and nothing says serious more than owning your own hosting and domain space.

8. Optimized Themes

Another way to improve your SEO is to make sure you have optimized your themes. This means using original themes, themes that load fast and minimizing or doing away with broken links. This will definitely give you a higher rank on Google.

9. Utilize Other Blogs

You can also use other blogs to improve your SEO ranking. By commenting on different blogs, you get to increase traffic build relationships and most importantly, it acts as a backlink which is great for SEO.

62% of all searches are video searches. This is something a lot of business owners have taken advantage of. One way to improve your SEO is come up with videos with great content that will improve your ranking in search engines.

How to properly target new audience

target audience

Many people cannot differentiate target market and target audience; some actually use both words interchangeably. But there are huge differences between these two terms but basically, the practical implications each of these terms has on the marketing function is what differentiate them.

A target market is a very specific and well-defined segment of customers that a company intends to sell their brand or services, but the target audience is a little narrower; it’s a staged process that begins with the selection of a sector of a target market. To properly target your audience; you will require a detailed media plan, which may include many other factors.

Identifying your target audience

Target-Audience

Ask yourself ‘ who is my ideal customer? What do they need? , when do they need it? What is it that they don’t want?’ Asking yourself such question will help you create a fiction persona about your target customer. The clearer your fictional persona is, the easier it will be to find your target audience on social Medias and other platforms.

Determine your audience size

When you have a good sense of what your audience needs or look like, then it would be easier to use social media ads to estimate the size of the audience. Facebook, for instance, has an ads manager that help determine the size of your particular audience. Determining your audience size is vital because it tells you whether you need to change your offering or not. If for instance, your audience is small, you will need to know how to change our offering to expand the audience, if it’s too large, then you will need to target a narrower niche.

Get to know your audience online behavior

It’s important to understand your target audience based on their online behavior. Start with your website, learn what brings your audience to your site, and focus on helping them find what they want or need as quickly as possible, then entice them to come back to your site. You use Google analytics to identify some information about your existing customers and use them to create contents that are beneficial. Some social media platforms collect most of the information about your audience, so it would be better to use them to know how to best market your brand. There are many sites out there that you can use to identify the breakdown on where your audiences spend most of their time online.

Connect with your audience

Once you get all the information about your target audience, use it to connect on social media and other digital platforms. Try to figure out how your current audiences align with your target audience. All this information can help understand when, where and how you will best target your audience.

Conclusion

Getting to know your target audience in depth will take time, and creating a buyers persona, as well as trying to figure out the content to attract a new audience is not easy at all, but if you can do it, it’s a well worth practice. You will be able to improve your product development, and most importantly you will see unparalleled return.